To produce a series of marketing images showing how the leggings can be used for a wide variety of sports.
Fit Rebel are a Malaysian Sportswear company who are motivated by the belief that life is too short for boring activewear. Nadia Hasbi, owner and designer at Fitrebel, is on old friend of mine and got in contact ahead of the launch of her new line of leggings. With designs inspired by traditional Southeast Asian artists, she wanted a vibrant set of images to match the vibrant style of the leggings.
Finding a group of active women to do these leggings justice was easy. I have a great network of runners, Crosffiters and dancers and everyone that saw them was impressed by the design and the quality. Each shoot was designed to show a different aspect of the leggings in an exciting way.
These images will form the basis of the #PACEforward campaign, designed to encourage women to lead more active and healthy lifestyles this summer. The images will be shared across FB and Instagram over the summer with prizes and giveaways planned. More details can be found here.